Resumé.

WORK HISTORY
—

Scribd

From Designer to Director in 5 years.

DIRECTOR, PRODUCT DESIGN / 2025 – current

Leading Scribd’s Product Design team, I drive strategic vision for design at Scribd, elevating the product experience across growth, discovery, core experience, and monetization. I focus on increasing the influence of design across the organization through:

• Org-wide influence
  Aligning design with business priorities, advocating for customer needs at the highest levels, and ensuring design is a driver of company success.

• Leadership development
  Mentoring and coaching Senior and Staff designers, fostering autonomy while maintaining quality, and guiding managers to do the same with their teams.

• Design-led vision
  Partnering with leadership to shape the future of the product, championing user-centered strategies that balance business and customer needs.

SENIOR MANAGER, PRODUCT DESIGN / 2023 – 2025

With an expanded team and scope, I shaped how design functioned within the organization.

• Strategic leadership
  Scaling design’s impact beyond execution to strategic decision-making, ensuring design is a key stakeholder in product planning.

• Team & culture-building
  Fostering a high-performing team with the lowest turnover rate across the company, ensuring designers feel valued, challenged, and supported.

• Cross-functional collaboration
  Strengthening design’s partnership with product, engineering, and leadership to drive alignment and advocacy for user-centered solutions.

MANAGER, PRODUCT DESIGN / 2021 – 2023

Promoted from Staff Designer to Manager, I grew the team from 6 to 12 designers, structuring it for long-term success. I focused on:

• Scaling the team
  Hiring and onboarding new designers while establishing team structures that supported both execution and growth.

• Culture & craft
  Elevating design quality, creating a collaborative and high-trust environment, and ensuring designers were set up to do their best work.

• Product impact
  Leading initiatives that improved user experience and drove business outcomes across growth, discovery, and monetization.

STAFF PRODUCT DESIGNER / 2020 – 2021

As the design lead for Core Experience, I defined the vision and strategy for early subscribers and improved content discovery.

• Discovery experience overhaul 🔗
  Improved how users evaluate content, increasing engagement by 12%.

• Homepage vision & strategy 🔗
  Developed a long-term roadmap for new subscriber experiences, influencing product planning.

• Process improvements
  Standardized our design handoff, increasing efficiency and quality.

SENIOR PRODUCT DESIGNER / 2018 – 2020

Design lead focused on Growth, including acquisition, onboarding, and monetization.

• Account Creation redesign 🔗
  Redesigned the sign-up flow, increasing overall conversions by 12% and trial sign-ups by 6%.

• Design systems
  Spearheaded componentizing designs, creating a fully reusable design system that improved consistency and efficiency.

Jamberry

SENIOR UI/UX DESIGNER / 2016 – 2018

As the lead designer on the B2C side of the business, I owned the end-to-end process from user research and ideation to testing, visual design, and handoff — making data-backed decisions to improve the experience. Improvements included redesigning the checkout flow to reduce friction, and building a self-sustaining creation tool and marketplace for custom designs.

Markkit

HEAD OF DESIGN + UX / 2014 – 2016

At Markkit, I owned the design and strategy for the end-to-end user experience of the iOS mobile app. I leveraged user testing along with quantitative insights and customer feedback to grow the product. My biggest wins include a full redesign of the app’s navigation, creating a social game that increased our daily active users by 120%, and designing an innovative onboarding experience.

I also led a small team that included an email designer and two social media content creators, defining the creative vision of the brand and directing its execution. I owned brand, email, social, and marketing creative, from initial concept to final production.

See more on LinkedIn →